Our goal is to build a connected ecosystem of digital platforms that make it faster, easier and more efficient for customers to work with us – from design and sampling through to ordering, tracking and payment.

By simplifying processes and improving data transparency, we strengthen customer relationships while improving our operational performance.

Enhancing the Customer Experience with ShopCoats

In 2025, we continued to invest in our proprietary ShopCoats platform to streamline the customer journey. Updates included enhanced sampling functionality, enabling customers to seamlessly move from one-off samples to bulk orders in a single workflow – as well as real-time order delivery tracking tools.

We also introduced AI-enabled order processing, with early results showing strong potential to reduce processing time and minimise human error.

We are evolving ShopCoats to fit seamlessly into our customers’ busy lives and to support faster fashion cycles: in India, 32% of revenue now comes through the Shopcoats mobile app, representing more than six million order lines annually. More than 80% of our orders continue to come through ShopCoats.

Sharper Colour Decisions, Faster Product Development

We strengthened our digital colour capabilities through a new partnership with DMIx – a digital platform developed by ColorDigital GmbH – integrating spectral-based colour workflows, 3D asset libraries and digital twin technology into a single digital environment.

Customers can now design, visualise and sample colour selections accurately – and in real time – without producing any physical samples.

This complements our proprietary ColourStitch digital system which can identify, test, measure and mix colours. In 2025, we dyed more than 200,000 colours using one million different ‘recipes’ for Coats customers, ensuring quality, global consistency and faster decision making in every product, from anywhere in the world.

Connecting the Value Chain for the Future

Across all our platforms, our focus is on building a seamless, scalable digital ecosystem that connects design, development, production and delivery. This work supports better collaboration with customers and suppliers, improves speed to market and enhances visibility across the entire value chain.