{"id":4825,"date":"2017-02-28T12:09:52","date_gmt":"2017-02-28T12:09:52","guid":{"rendered":"http:\/\/coats.com\/?post_type=news_post_type&#038;p=4825"},"modified":"2023-11-21T06:14:37","modified_gmt":"2023-11-21T06:14:37","slug":"coats-wins-at-2017-american-advertising-awards-of-charlotte","status":"publish","type":"news_post_type","link":"https:\/\/www.coats.com\/tr\/news\/2017\/02\/coats-wins-at-2017-american-advertising-awards-of-charlotte\/","title":{"rendered":"Coats wins at 2017 American Advertising Awards of Charlotte"},"content":{"rendered":"<h2>It&#8217;s all in the details&#8217; website for the automotive industry wins two gold and four silver awards<\/h2>\n<p>Coats, the world\u2019s leading industrial thread manufacturer and a major player in the Americas textile crafts market, has won six awards at the first stage of the 2017 American Advertising Awards hosted by AAF Charlotte.\u00a0 Coats won gold awards in Art Direction and Responsive Design categories as well as silver in B2B Website; Branded Content; Online Campaign; and User Experience categories for its new website for the automotive industry launched in June 2016.\u00a0 The awards were presented at a gala dinner in Charlotte, North Carolina on Thursday 23 February.<\/p>\n<p>Organised by the Charlotte affiliate of the American Advertising Federation, the awards honour creative excellence from the Charlotte area, and form the first of a three-tier national competition. All gold winners qualify for the American Advertising Federation District awards held in the spring.\u00a0 The national competition is in the summer for all gold winners at the different American Advertising Federations districts around the US.<\/p>\n<p>Hizmy Hassen, Chief Digital and Technology Officer, Coats, said: \u2018Digital is a key differentiator for Coats so to have the innovation and design of our new automotive website recognised by two gold and four silver awards is a great achievement.\u2019<\/p>\n<p>The mini site, themed \u2018It\u2019s all in the Details\u2019, targets OEM and Tier 1 suppliers of the automotive industry and provides detailed information on Coats high performance threads as well as a unique way to submit technical and colour match sample requests.\u00a0 The site focuses on Coats approach to detail, which is essential for the high performance demands of the automotive industry.<\/p>\n<p>The site was designed by Charlotte based marketing communications agency, Wray Ward.\u00a0 To see the award winning website go to:\u00a0<a href=\"http:\/\/speciality.coats.com\/auto\/en\" rel=\"nofollow\">http:\/\/speciality.coats.com\/auto\/en<\/a><\/p>\n<p><strong>ENDS<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Coats has won six awards at the first stage of the 2017 American Advertising Awards hosted by AAF Charlotte.<\/p>","protected":false},"featured_media":4826,"template":"","news-type":[149,150],"class_list":["post-4825","news_post_type","type-news_post_type","status-publish","has-post-thumbnail","hentry","news-type-group","news-type-product-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coats wins at 2017 American Advertising Awards of Charlotte | Coats Group plc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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