Red Heart named Americas Most Recommended Yarn Brand by women
- 02 Feb 2017
As the trusted referral source for women, the Women’s Choice Award is delighted to honour Red Heart® for earning the 2017 Women’s Choice Award® as America’s Most Recommended™ Yarn Brand. This award designation is based on a national survey that was distributed to tens of thousands of women across America who were asked to select the brands that they would highly recommend to their family and friends.
Delia Passi, CEO and Founder Women’s Choice Award, said: ‘The Women’s Choice Award’s mission is to simplify her life by recognising brands tried, tested, and highly recommended by women. Making it easy to buy with confidence. By carrying the Women’s Choice Award seal, brands like Red Heart® signify their commitment to empower women to make smart buying choices.’
Alyson Bell, Vice President of Marketing, Red Heart, said: ‘It is an honour to receive this award again for the third straight year. This award is a symbol of empowering women to identify brands that women trust and recommend.’
Women have remarkable spending power and its continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases, according to a Nielson Report. That, together with a Forbes article stating that word of mouth has been shown to improve marketing effectiveness by 54%, reveals the significance of being a highly recommended brand by women.
Delia Passi, CEO and Founder Women’s Choice Award, commented on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace by explaining: ‘When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognise for meeting the needs and preferences of their female customers, who are the toughest customer.’
Red Heart is proud to be America's Favorite Yarn brand and one of the most trusted brands for knitters and crocheters. Red Heart has been at the centre of joy filled memories for the giver and the receiver of hand-made, one-of-a-kind creations given from the heart for over 80 years.
Delia Passi, CEO and Founder Women’s Choice Award, said ‘We are pleased to salute Red Heart® for its focus on excellence, a commitment that is recognised by women consumers nationwide.’
ENDS
For more information and to request a photo of Anne Fahy contact:
Kristina Blissett, Head of Communications kristina.blissett@coats.com
T +44 (0)208 210 5084, M +44 (0)7714 539887
Carrie Leahew, Senior Consumer Marketing Manager, Red Heart carrie.leahew@coats.com
T +1 704 329 5013
Notes to Editors
About Red Heart
Red Heart is proud to be America's Favorite Yarn and one of the most trusted brands for knitters and crocheters. For 80 years, Red Heart has been at the center of joy-filled memories for the giver and the receiver of hand-made, one-of-a-kind creations given from the heart.
Our wide selection of yarns are regularly used by knitters or crocheters in the USA, and are the winner of the Women's Choice Award for America's most recommended yarn brand. With a suite of quality, trusted yarns and knitting and crochet supplies, along with over 3,000 free patterns to spark imagination, Red Heart's mission is to inspire joy in each person it touches. The joy of making, the joy of giving, and the joy of receiving - Red Heart is at the center—giving you the supplies to create something special, handmade and long-lasting.
About the Women’s Choice Award
The Women’s Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the trusted referral source for women, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website to learn more.
About Coats
Coats is the world’s leading industrial thread manufacturer and a major player in the Americas textile crafts market. At home in some 60 countries, Coats employs 19,000 people across six continents. Revenues in 2016 were US$1.5bn.
Coats’ pioneering history and innovative culture ensure the company leads the way around the world: providing complementary and value added products and services to the apparel and footwear industries; applying innovative techniques to develop high technology Performance Materials threads and yarns in areas such as automotive, composites and fibre optics; and extending the crafts offer into new markets and online.
Headquartered in the UK, Coats is a FTSE 250 listed company on the London Stock Exchange.
- Each year we make enough thread to go into 8 billion pairs of jeans - that’s one for every person on the planet
- Every month Coats produces enough thread to stretch all the way to the sun
- More than 450 million pairs of shoes are made every year using Coats’ thread
- More than 100 million car airbags are made using Coats’ Performance Materials thread every year
- In 1879 Thomas Edison used Coats’ thread in his experiments to invent the light bulb
- Our Red Heart knitting and crochet yarn brand has been named ‘America’s Most Recommended’ by the Women’s Choice Award for three years running
- Our flame retardant Performance Materials threads can withstand temperatures as high as 1,000 degrees Celsius
- Coats is the second largest supplier of zips to global brands