{"id":5359,"date":"2017-02-02T06:17:35","date_gmt":"2017-02-02T06:17:35","guid":{"rendered":"http:\/\/coats.com\/?post_type=news_post_type&#038;p=5359"},"modified":"2023-11-21T06:22:51","modified_gmt":"2023-11-21T06:22:51","slug":"red-heart-named-americas-most-recommended-yarn-brand-by-women","status":"publish","type":"news_post_type","link":"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/","title":{"rendered":"Red Heart named Americas Most Recommended Yarn Brand by women"},"content":{"rendered":"<p>As the trusted referral source for women, the Women\u2019s Choice Award is delighted to honour Red Heart<b>\u00ae\u00a0<\/b>for earning the 2017\u00a0<a href=\"http:\/\/www.womenschoiceaward.com\/\" rel=\"nofollow\">Women\u2019s Choice Award<\/a>\u00ae as America\u2019s Most Recommended\u2122 Yarn Brand.\u00a0 This award designation is based on a national survey that was distributed to tens of thousands of women across America who were asked to select the brands that they would highly recommend to their family and friends.<\/p>\n<p>Delia Passi, CEO and Founder Women\u2019s Choice Award, said: \u2018The Women\u2019s Choice Award\u2019s mission is to simplify her life by recognising brands tried, tested, and highly recommended by women. Making it easy to buy with confidence. By carrying the Women\u2019s Choice Award seal, brands like Red Heart\u00ae<b>\u00a0<\/b>signify their commitment to empower women to make smart buying choices.\u2019<\/p>\n<p>Alyson Bell, Vice President of Marketing, Red Heart, said: \u2018It is an honour to receive this award again for the third straight year. This award is a symbol of empowering women to identify brands that women trust and recommend.\u2019<\/p>\n<p>Women have remarkable spending power and its continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases, according to a\u00a0<a href=\"http:\/\/www.nielsen.com\/us\/en\/insights\/news\/2013\/u-s--women-control-the-purse-strings.html\" rel=\"nofollow\">Nielson Report<\/a>. That, together with a\u00a0<a href=\"http:\/\/www.forbes.com\/sites\/pauljankowski\/2013\/02\/27\/quick-what-are-they-saying-about-your-brand\/#58f3b67d74a8\" rel=\"nofollow\">Forbes article<\/a>\u00a0stating that word of mouth has been shown to improve marketing effectiveness by 54%, reveals the significance of being a highly recommended brand by women.<\/p>\n<p>Delia Passi, CEO and Founder Women\u2019s Choice Award, commented on how the Women\u2019s Choice Award serves as a competitive differentiator in today\u2019s cluttered marketplace by explaining: \u2018When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognise for meeting the needs and preferences of their female customers, who are the toughest customer.\u2019<\/p>\n<p>Red Heart is proud to be America&#8217;s Favorite Yarn brand and one of the most trusted brands for knitters and crocheters. Red Heart has been at the centre of joy filled memories for the giver and the receiver of hand-made, one-of-a-kind creations given from the heart for over 80 years.<\/p>\n<p>Delia Passi, CEO and Founder Women\u2019s Choice Award, said \u2018We are pleased to salute Red Heart\u00ae for its focus on excellence, a commitment that is recognised by women consumers nationwide.\u2019<\/p>\n<p><b>ENDS<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>Red Heart wins Women&#8217;s Choice Award for third year running<\/p>","protected":false},"featured_media":5360,"template":"","news-type":[150],"class_list":["post-5359","news_post_type","type-news_post_type","status-publish","has-post-thumbnail","hentry","news-type-product-services"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Red Heart named Americas Most Recommended Yarn Brand by women | Coats Group plc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Red Heart named Americas Most Recommended Yarn Brand by women | Coats Group plc\" \/>\n<meta property=\"og:description\" content=\"Red Heart wins Women&#039;s Choice Award for third year running\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/\" \/>\n<meta property=\"og:site_name\" content=\"Coats Group plc\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-21T06:22:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cdn.coats.com\/wp-content\/uploads\/Red_Heart_new_458x220_white.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"458\" \/>\n\t<meta property=\"og:image:height\" content=\"220\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/\",\"url\":\"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/\",\"name\":\"Red Heart named Americas Most Recommended Yarn Brand by women | Coats Group plc\",\"isPartOf\":{\"@id\":\"https:\/\/www.coats.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cdn.coats.com\/wp-content\/uploads\/Red_Heart_new_458x220_white.webp\",\"datePublished\":\"2017-02-02T06:17:35+00:00\",\"dateModified\":\"2023-11-21T06:22:51+00:00\",\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/#primaryimage\",\"url\":\"https:\/\/cdn.coats.com\/wp-content\/uploads\/Red_Heart_new_458x220_white.webp\",\"contentUrl\":\"https:\/\/cdn.coats.com\/wp-content\/uploads\/Red_Heart_new_458x220_white.webp\",\"width\":458,\"height\":220,\"caption\":\"Red_Heart_new_458x220_white\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.coats.com\/it\/#website\",\"url\":\"https:\/\/www.coats.com\/it\/\",\"name\":\"Coats Group plc\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.coats.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.coats.com\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.coats.com\/it\/#organization\",\"name\":\"Coats Group plc\",\"url\":\"https:\/\/www.coats.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.coats.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.coats.com\/wp-content\/uploads\/coats-logo.svg\",\"contentUrl\":\"https:\/\/cdn.coats.com\/wp-content\/uploads\/coats-logo.svg\",\"width\":79,\"height\":79,\"caption\":\"Coats Group plc\"},\"image\":{\"@id\":\"https:\/\/www.coats.com\/it\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Red Heart named Americas Most Recommended Yarn Brand by women | Coats Group plc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/","og_locale":"it_IT","og_type":"article","og_title":"Red Heart named Americas Most Recommended Yarn Brand by women | Coats Group plc","og_description":"Red Heart wins Women's Choice Award for third year running","og_url":"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/","og_site_name":"Coats Group plc","article_modified_time":"2023-11-21T06:22:51+00:00","og_image":[{"width":458,"height":220,"url":"https:\/\/cdn.coats.com\/wp-content\/uploads\/Red_Heart_new_458x220_white.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/","url":"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/","name":"Red Heart named Americas Most Recommended Yarn Brand by women | Coats Group plc","isPartOf":{"@id":"https:\/\/www.coats.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/#primaryimage"},"image":{"@id":"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/#primaryimage"},"thumbnailUrl":"https:\/\/cdn.coats.com\/wp-content\/uploads\/Red_Heart_new_458x220_white.webp","datePublished":"2017-02-02T06:17:35+00:00","dateModified":"2023-11-21T06:22:51+00:00","inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.coats.com\/it\/news\/2017\/02\/red-heart-named-americas-most-recommended-yarn-brand-by-women\/#primaryimage","url":"https:\/\/cdn.coats.com\/wp-content\/uploads\/Red_Heart_new_458x220_white.webp","contentUrl":"https:\/\/cdn.coats.com\/wp-content\/uploads\/Red_Heart_new_458x220_white.webp","width":458,"height":220,"caption":"Red_Heart_new_458x220_white"},{"@type":"WebSite","@id":"https:\/\/www.coats.com\/it\/#website","url":"https:\/\/www.coats.com\/it\/","name":"Coats Group plc","description":"","publisher":{"@id":"https:\/\/www.coats.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.coats.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.coats.com\/it\/#organization","name":"Coats Group plc","url":"https:\/\/www.coats.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.coats.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.coats.com\/wp-content\/uploads\/coats-logo.svg","contentUrl":"https:\/\/cdn.coats.com\/wp-content\/uploads\/coats-logo.svg","width":79,"height":79,"caption":"Coats Group plc"},"image":{"@id":"https:\/\/www.coats.com\/it\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.coats.com\/it\/wp-json\/wp\/v2\/news_post_type\/5359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coats.com\/it\/wp-json\/wp\/v2\/news_post_type"}],"about":[{"href":"https:\/\/www.coats.com\/it\/wp-json\/wp\/v2\/types\/news_post_type"}],"version-history":[{"count":0,"href":"https:\/\/www.coats.com\/it\/wp-json\/wp\/v2\/news_post_type\/5359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coats.com\/it\/wp-json\/wp\/v2\/media\/5360"}],"wp:attachment":[{"href":"https:\/\/www.coats.com\/it\/wp-json\/wp\/v2\/media?parent=5359"}],"wp:term":[{"taxonomy":"news-type","embeddable":true,"href":"https:\/\/www.coats.com\/it\/wp-json\/wp\/v2\/news-type?post=5359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}