{"id":4786,"date":"2018-06-26T09:10:01","date_gmt":"2018-06-26T09:10:01","guid":{"rendered":"http:\/\/coats.com\/?post_type=news_post_type&#038;p=4786"},"modified":"2023-11-17T09:18:38","modified_gmt":"2023-11-17T09:18:38","slug":"new-and-improved-coats-com-website-launches","status":"publish","type":"news_post_type","link":"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/","title":{"rendered":"New and improved Coats.com website launches"},"content":{"rendered":"<h2>Coats, the world\u2019s leading industrial thread manufacturer and a major player in the Americas textile crafts market, has launched a new website. The re-designed Coats.com site features fresh and revised content, enhanced design features and also merges assets from the previously separate coatsindustrial.com portal. This creates a single, unified \u2018One Coats\u2019 led digital platform for customers, other stakeholders and employees.<\/h2>\n<p>The site\u2019s design is bold and sleek, with content that presents Coats as a technology focused global manufacturer, relevant to daily life and operating with a sustainable business model.\u00a0 It positions Coats as connecting, pioneering and trusted, with a key focus on sustainability.\u00a0 The striking imagery brings to life Coats\u2019 people as well as its products and services and the diverse range of industry end uses.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-4787 size-full\" src=\"http:\/\/coats.com\/wp-content\/uploads\/2023\/11\/new-site-image-sm.webp\" alt=\"new-site-image-sm\" width=\"760\" height=\"497\" srcset=\"https:\/\/cdn.coats.com\/wp-content\/uploads\/new-site-image-sm.webp 760w, https:\/\/cdn.coats.com\/wp-content\/uploads\/new-site-image-sm-300x196.webp 300w, https:\/\/cdn.coats.com\/wp-content\/uploads\/new-site-image-sm-18x12.webp 18w, https:\/\/cdn.coats.com\/wp-content\/uploads\/new-site-image-sm-600x392.webp 600w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><br \/>\nAdrian Elliott, Group Head of Marketing and President, Apparel and Footwear, Coats, said: \u2018Expert, relevant content that is easily accessible is at the heart of our new website. The industry in which we operate is changing rapidly, as are our customers\u2019 requirements of us. Speed of access to assets of benefit and value is key, whether that be our products, services or website content so we have developed our new website with one thing front of mind: to better meet the needs of our customers.\u2019<\/p>\n<p>The intuitive navigation of the site supports Coats\u2019 priorities of customer experience and digital first. It reflects a new go to market strategy based around a wider industry approach, so as well as including core sectors like apparel and footwear it also features automotive, composites, electronic textiles and personal protection, amongst others. This enables users to identify the area most relevant to them more quickly.<\/p>\n<p>The site has been built using technology that ensures page view optimisation, whether using a desktop, tablet or mobile. It can also deliver personalised, industry specific content to site visitors which they can save to their own \u2018My Coats\u2019 account.<\/p>\n<p>Coats.com features over 500 content pages and over 1,000 images. It brings together both corporate and B2B content for the first time. As well as showcasing the wide range of Coats products and services there is also a dedicated area to its historic narrative which can be traced back to 1760s Paisley in Scotland.<\/p>\n<p>To see the new website go to <a href=\"\/id\/\">www.coats.com<\/a><\/p>\n<p><strong>ENDS<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Coats launches a new website, with fresh and revised content.<\/p>","protected":false},"featured_media":0,"template":"","news-type":[149],"class_list":["post-4786","news_post_type","type-news_post_type","status-publish","hentry","news-type-group"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New and improved Coats.com website launches | Coats Group plc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New and improved Coats.com website launches | Coats Group plc\" \/>\n<meta property=\"og:description\" content=\"Coats launches a new website, with fresh and revised content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/\" \/>\n<meta property=\"og:site_name\" content=\"Coats Group plc\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-17T09:18:38+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/coats.com\/wp-content\/uploads\/2023\/11\/new-site-image-sm.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimasi waktu membaca\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 menit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/\",\"url\":\"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/\",\"name\":\"New and improved Coats.com website launches | Coats Group plc\",\"isPartOf\":{\"@id\":\"https:\/\/www.coats.com\/id\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/coats.com\/wp-content\/uploads\/2023\/11\/new-site-image-sm.webp\",\"datePublished\":\"2018-06-26T09:10:01+00:00\",\"dateModified\":\"2023-11-17T09:18:38+00:00\",\"inLanguage\":\"id\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/#primaryimage\",\"url\":\"http:\/\/coats.com\/wp-content\/uploads\/2023\/11\/new-site-image-sm.webp\",\"contentUrl\":\"http:\/\/coats.com\/wp-content\/uploads\/2023\/11\/new-site-image-sm.webp\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.coats.com\/id\/#website\",\"url\":\"https:\/\/www.coats.com\/id\/\",\"name\":\"Coats Group plc\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.coats.com\/id\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.coats.com\/id\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"id\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.coats.com\/id\/#organization\",\"name\":\"Coats Group plc\",\"url\":\"https:\/\/www.coats.com\/id\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"id\",\"@id\":\"https:\/\/www.coats.com\/id\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cdn.coats.com\/wp-content\/uploads\/coats-logo.svg\",\"contentUrl\":\"https:\/\/cdn.coats.com\/wp-content\/uploads\/coats-logo.svg\",\"width\":79,\"height\":79,\"caption\":\"Coats Group plc\"},\"image\":{\"@id\":\"https:\/\/www.coats.com\/id\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"New and improved Coats.com website launches | Coats Group plc","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/","og_locale":"id_ID","og_type":"article","og_title":"New and improved Coats.com website launches | Coats Group plc","og_description":"Coats launches a new website, with fresh and revised content.","og_url":"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/","og_site_name":"Coats Group plc","article_modified_time":"2023-11-17T09:18:38+00:00","og_image":[{"url":"http:\/\/coats.com\/wp-content\/uploads\/2023\/11\/new-site-image-sm.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Estimasi waktu membaca":"2 menit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/","url":"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/","name":"New and improved Coats.com website launches | Coats Group plc","isPartOf":{"@id":"https:\/\/www.coats.com\/id\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/#primaryimage"},"image":{"@id":"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/#primaryimage"},"thumbnailUrl":"http:\/\/coats.com\/wp-content\/uploads\/2023\/11\/new-site-image-sm.webp","datePublished":"2018-06-26T09:10:01+00:00","dateModified":"2023-11-17T09:18:38+00:00","inLanguage":"id","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/"]}]},{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/www.coats.com\/id\/news\/2018\/06\/new-and-improved-coats-com-website-launches\/#primaryimage","url":"http:\/\/coats.com\/wp-content\/uploads\/2023\/11\/new-site-image-sm.webp","contentUrl":"http:\/\/coats.com\/wp-content\/uploads\/2023\/11\/new-site-image-sm.webp"},{"@type":"WebSite","@id":"https:\/\/www.coats.com\/id\/#website","url":"https:\/\/www.coats.com\/id\/","name":"Coats Group plc","description":"","publisher":{"@id":"https:\/\/www.coats.com\/id\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.coats.com\/id\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"id"},{"@type":"Organization","@id":"https:\/\/www.coats.com\/id\/#organization","name":"Coats Group plc","url":"https:\/\/www.coats.com\/id\/","logo":{"@type":"ImageObject","inLanguage":"id","@id":"https:\/\/www.coats.com\/id\/#\/schema\/logo\/image\/","url":"https:\/\/cdn.coats.com\/wp-content\/uploads\/coats-logo.svg","contentUrl":"https:\/\/cdn.coats.com\/wp-content\/uploads\/coats-logo.svg","width":79,"height":79,"caption":"Coats Group plc"},"image":{"@id":"https:\/\/www.coats.com\/id\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.coats.com\/id\/wp-json\/wp\/v2\/news_post_type\/4786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coats.com\/id\/wp-json\/wp\/v2\/news_post_type"}],"about":[{"href":"https:\/\/www.coats.com\/id\/wp-json\/wp\/v2\/types\/news_post_type"}],"version-history":[{"count":0,"href":"https:\/\/www.coats.com\/id\/wp-json\/wp\/v2\/news_post_type\/4786\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.coats.com\/id\/wp-json\/wp\/v2\/media?parent=4786"}],"wp:term":[{"taxonomy":"news-type","embeddable":true,"href":"https:\/\/www.coats.com\/id\/wp-json\/wp\/v2\/news-type?post=4786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}