{"id":3513,"date":"2023-11-14T07:03:39","date_gmt":"2023-11-14T07:03:39","guid":{"rendered":"http:\/\/coats.com\/?page_id=3513"},"modified":"2026-05-28T16:07:05","modified_gmt":"2026-05-28T10:37:05","slug":"strategy","status":"publish","type":"page","link":"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/strategy\/","title":{"rendered":"Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3513\" class=\"elementor elementor-3513\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69c2dfa e-flex e-con-boxed e-con e-parent\" data-id=\"69c2dfa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3b404cf e-flex e-con-boxed e-con e-child\" data-id=\"3b404cf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f4fbbe elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"4f4fbbe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\nUNDERSTANDING COATS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eae6713 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-heading\" data-id=\"eae6713\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53a5e65 e-flex e-con-boxed e-con e-parent\" data-id=\"53a5e65\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ac882f1 e-flex e-con-boxed e-con e-child\" data-id=\"ac882f1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6f97f52 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"6f97f52\" data-element_type=\"container\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;],&quot;sticky_offset&quot;:100,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af1824d elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"af1824d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Understanding Coats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0caa334 elementor-nav-menu--dropdown-none elementor-widget__width-initial sidebar elementor-widget-mobile__width-inherit elementor-widget elementor-widget-nav-menu\" data-id=\"0caa334\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-0caa334\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19540\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/coats-at-a-glance\/\" class=\"elementor-item\">Coats Highlights<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19535\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/strategy\/\" class=\"elementor-item\">Strategy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19538\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/financial-performance\/\" class=\"elementor-item\">Financial Performance<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19536\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/prospects\/\" class=\"elementor-item\">Prospects<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19537\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/market-trends\/\" class=\"elementor-item\">Market Trends<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19541\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/business-model\/\" class=\"elementor-item\">Business Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19539\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/coats-tax-strategy\/\" class=\"elementor-item\">Coats Group Tax Strategy<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-0caa334\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19540\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/coats-at-a-glance\/\" class=\"elementor-item\" tabindex=\"-1\">Coats Highlights<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19535\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/strategy\/\" class=\"elementor-item\" tabindex=\"-1\">Strategy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19538\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/financial-performance\/\" class=\"elementor-item\" tabindex=\"-1\">Financial Performance<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19536\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/prospects\/\" class=\"elementor-item\" tabindex=\"-1\">Prospects<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19537\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/market-trends\/\" class=\"elementor-item\" tabindex=\"-1\">Market Trends<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19541\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/business-model\/\" class=\"elementor-item\" tabindex=\"-1\">Business Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19539\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/coats-tax-strategy\/\" class=\"elementor-item\" tabindex=\"-1\">Coats Group Tax Strategy<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2205066 e-con-full e-flex e-con e-child\" data-id=\"2205066\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3ae3e6a post_tools_container e-flex e-con-boxed e-con e-child\" data-id=\"3ae3e6a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-776ff05 elementor-widget-mobile__width-inherit elementor-hidden-desktop elementor-widget elementor-widget-n-accordion\" data-id=\"776ff05\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;max_items_expended&quot;:&quot;one&quot;}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1250\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1250\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\">  <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4 4.66669L8 8.66669L12 4.66669L13.3333 6.00002L8 11.3334L2.66666 6.00002L4 4.66669Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4 4.66669L8 8.66669L12 4.66669L13.3333 6.00002L8 11.3334L2.66666 6.00002L4 4.66669Z\" fill=\"black\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1250\" class=\"elementor-element elementor-element-f69d0d1 e-con-full e-flex e-con e-child\" data-id=\"f69d0d1\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c6519 elementor-nav-menu--dropdown-none elementor-widget__width-initial sidebar elementor-widget-tablet__width-inherit elementor-widget-mobile__width-inherit elementor-absolute elementor-widget elementor-widget-nav-menu\" data-id=\"d0c6519\" data-element_type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;vertical&quot;,&quot;_position&quot;:&quot;absolute&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;&lt;i class=\\&quot;fas fa-caret-down\\&quot;&gt;&lt;\\\/i&gt;&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-vertical e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-d0c6519\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19540\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/coats-at-a-glance\/\" class=\"elementor-item\">Coats Highlights<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19535\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/strategy\/\" class=\"elementor-item\">Strategy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19538\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/financial-performance\/\" class=\"elementor-item\">Financial Performance<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19536\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/prospects\/\" class=\"elementor-item\">Prospects<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19537\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/market-trends\/\" class=\"elementor-item\">Market Trends<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19541\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/business-model\/\" class=\"elementor-item\">Business Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19539\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/coats-tax-strategy\/\" class=\"elementor-item\">Coats Group Tax Strategy<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-d0c6519\" class=\"elementor-nav-menu sm-vertical\"><li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19540\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/coats-at-a-glance\/\" class=\"elementor-item\" tabindex=\"-1\">Coats Highlights<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19535\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/strategy\/\" class=\"elementor-item\" tabindex=\"-1\">Strategy<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19538\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/financial-performance\/\" class=\"elementor-item\" tabindex=\"-1\">Financial Performance<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19536\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/prospects\/\" class=\"elementor-item\" tabindex=\"-1\">Prospects<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19537\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/market-trends\/\" class=\"elementor-item\" tabindex=\"-1\">Market Trends<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19541\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/business-model\/\" class=\"elementor-item\" tabindex=\"-1\">Business Model<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-19539\"><a href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/coats-tax-strategy\/\" class=\"elementor-item\" tabindex=\"-1\">Coats Group Tax Strategy<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-117c30f e-flex e-con-boxed e-con e-child\" data-id=\"117c30f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75eeca7 elementor-widget elementor-widget-heading\" data-id=\"75eeca7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our ambition is to be a premium industrial company defined by through\u2011the\u2011cycle growth, high margins and strong cash conversion.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f596692 elementor-widget elementor-widget-text-editor\" data-id=\"f596692\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur strategy is to organically and inorganically accelerate profitable sales growth in the most attractive markets, transform our business, and create value for our stakeholders.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b00c4d elementor-widget elementor-widget-image\" data-id=\"9b00c4d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"220\" src=\"https:\/\/cdn.coats.com\/wp-content\/uploads\/apparel-footwear-2026-hero-1024x281.png\" class=\"attachment-large size-large wp-image-40694\" alt=\"Apparel threads and footwear components\" srcset=\"https:\/\/cdn.coats.com\/wp-content\/uploads\/apparel-footwear-2026-hero-1024x281.png 1024w, https:\/\/cdn.coats.com\/wp-content\/uploads\/apparel-footwear-2026-hero-300x82.png 300w, https:\/\/cdn.coats.com\/wp-content\/uploads\/apparel-footwear-2026-hero-768x211.png 768w, https:\/\/cdn.coats.com\/wp-content\/uploads\/apparel-footwear-2026-hero-18x5.png 18w, https:\/\/cdn.coats.com\/wp-content\/uploads\/apparel-footwear-2026-hero-600x165.png 600w, https:\/\/cdn.coats.com\/wp-content\/uploads\/apparel-footwear-2026-hero.png 1240w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b1b2c2 e-flex e-con-boxed e-con e-parent\" data-id=\"8b1b2c2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f8242b e-con-full e-flex e-con e-child\" data-id=\"1f8242b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a1f111 e-con-full e-flex e-con e-child\" data-id=\"1a1f111\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-346e426 elementor-widget elementor-widget-heading\" data-id=\"346e426\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pioneering a sustainable future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9149017 elementor-widget elementor-widget-text-editor\" data-id=\"9149017\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAt Coats, sustainability is a core part of how we grow, innovate and build long-term value for our stakeholders.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3baa73f elementor-widget elementor-widget-text-editor\" data-id=\"3baa73f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAs the apparel and footwear industries accelerate their transition to low-carbon and circular solutions, customers are relying on suppliers to deliver both performance and environmental impact reductions, at scale. We are uniquely positioned to meet this need. <a href=\"\/en\/sustainability\/sustainability-overview\/\">Click here<\/a> to learn more.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66b0948 e-flex e-con-boxed e-con e-parent\" data-id=\"66b0948\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9775dc8 e-con-full e-flex e-con e-child\" data-id=\"9775dc8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cad7227 e-con-full e-flex e-con e-child\" data-id=\"cad7227\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98ef0b8 elementor-widget elementor-widget-heading\" data-id=\"98ef0b8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Innovating for growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfdc81 elementor-widget elementor-widget-text-editor\" data-id=\"5bfdc81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInnovation is a competitive differentiator for Coats. Our innovation engine is built on science-led research, commercial focus, and platform-based technologies with the potential to scale across multiple markets and categories.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8033aee elementor-widget elementor-widget-text-editor\" data-id=\"8033aee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWith more than 250 years of deep materials expertise, we develop solutions that help customers improve performance, reduce environmental impact and respond to fast-changing consumer expectations.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee25e36 e-flex e-con-boxed e-con e-parent\" data-id=\"ee25e36\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ae16f8 e-con-full e-flex e-con e-child\" data-id=\"2ae16f8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86321c8 e-con-full e-flex e-con e-child\" data-id=\"86321c8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3950eb2 elementor-widget elementor-widget-heading\" data-id=\"3950eb2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Digital: Building a connected, data-driven Coats<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf18d6 elementor-widget elementor-widget-text-editor\" data-id=\"0cf18d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur goal is to build a connected ecosystem of digital platforms that make it faster, easier and more efficient for customers to work with us \u2013 from design and sampling through to ordering, tracking and payment.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20bf60b elementor-widget elementor-widget-text-editor\" data-id=\"20bf60b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBy simplifying processes and improving data transparency, we strengthen customer relationships while improving our operational performance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>UNDERSTANDING COATS Strategy Understanding Coats Coats Highlights Strategy Financial Performance Prospects Market Trends Business Model Coats Group Tax Strategy Coats Highlights Strategy Financial Performance Prospects Market Trends Business Model Coats Group Tax Strategy Our ambition is to be a premium industrial company defined by through\u2011the\u2011cycle growth, high margins and strong cash conversion. Our strategy is [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":41313,"parent":3502,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-3513","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strategy | Coats Group plc<\/title>\n<meta name=\"description\" content=\"Our strategy is to organically and inorganically accelerate profitable sales growth in the most attractive markets, transform our business, and create value for our stakeholders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coats.com\/en\/investors\/understanding-coats\/strategy\/\" \/>\n<meta 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