{"id":36051,"date":"2025-05-30T15:29:57","date_gmt":"2025-05-30T09:59:57","guid":{"rendered":"https:\/\/www.coats.com\/?post_type=news_post_type&#038;p=36051"},"modified":"2025-07-16T23:26:01","modified_gmt":"2025-07-16T17:56:01","slug":"coats-strengthens-digital-infrastructure-with-dmix-partnership","status":"publish","type":"news_post_type","link":"https:\/\/www.coats.com\/de\/news\/2025\/05\/coats-strengthens-digital-infrastructure-with-dmix-partnership\/","title":{"rendered":"Coats strengthens digital infrastructure with DMIx partnership"},"content":{"rendered":"<p>Coats Group plc, the world\u2019s leading manufacturer in thread and structural components for apparel and footwear and an innovative pioneer in performance materials, is proud to announce a strategic partnership with DMIx, the digital platform by ColorDigital GmbH &#8211; a pioneer in accurate, standardised digital colour and surface exchange for designers, product developers and manufacturers.<\/p><p>This collaboration is another pivotal step in Coats\u2019 digital transformation journey, supporting the development of a centralised platform for improved cross-functional collaboration, from colour development to streamlined communication across the value chain.<\/p><p>By incorporating DMIx\u2019s spectral-based digital colour workflows, scalable 3D asset libraries, and digital twin capabilities, Coats aims to further improve development speed and support its sustainability objectives. This strategic partnership will reduce physical sampling, accelerate decision-making, and enable measurable environmental gains.<\/p><p>\u201cPartnering with DMIx is an important step in our journey to modernise and digitise how we work across the value chain,\u201d said Adrian Elliott, Divisional CEO, Apparel and Chief Commercial Officer. \u201cThis collaboration supports our ambition to deliver greater speed, accuracy, and sustainability in product development &#8211; while enabling stronger connections between our teams, partners, and customers.\u201d<\/p><p>\u201cWe\u2019re excited to welcome Coats to the DMIx platform. Together, we\u2019re setting a new benchmark for digital collaboration in the textile industry, one that\u2019s built on precision, transparency, and sustainability,\u201d said Gerd Willsch\u00fctz, COO and co-founder of DMIx.<\/p><p>ENDS<\/p>","protected":false},"excerpt":{"rendered":"<p>Coats Group plc is proud to announce a strategic partnership with DMIx, the digital platform by ColorDigital GmbH &#8211; a pioneer in accurate, standardised digital colour and surface exchange for designers, product developers and manufacturers.<\/p>","protected":false},"featured_media":36054,"template":"","news-type":[149],"class_list":["post-36051","news_post_type","type-news_post_type","status-publish","has-post-thumbnail","hentry","news-type-group"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.2 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Coats DMIx partnership | Coats Group plc<\/title>\n<meta name=\"description\" content=\"Coats Group plc is proud to announce a strategic partnership with DMIx, the digital platform by ColorDigital GmbH - 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