Red Heart team join forces with Jimmy Beans Wool
The Red Heart team in the US recently announced that it is joining forces with Jimmy Beans Wool, an American based yarn and fabric retailer, on a marketing and promotional campaign called ‘Stitch Mountain’.
The campaign is part of Jimmy Beans Wool’s partnership with the US Ski and Snowboard Association and is designed to encourage people to discover knitting.
Red Heart will be providing all of the yarn for the campaign and the US Ski and Snowboard athletes and, along with Jimmy Beans Wool, is sponsoring Olympic silver medallist Lindsey Jacobellis. Lindsey is a world class snowboarder and an avid knitter and knitwear designer.
Alyson Bell, Director of Marketing Handknitting, Global Red Heart brand, said:
‘We’re really excited by this promotion. It’s a great opportunity for us to raise the profile of knitting and Red Heart yarn with a wider audience and encourage more people to discover the joy of knitting.’